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Microsoft Targets VMware Hypervisor Users

August 25, 2016

Microsoft Corp. wants a bigger piece of the hypervisor market pie. So it’s trying to appeal to VMware server users with a special offer related to its own Hyper-V solution.

In line with that effort, the software and services giant has a special offer for companies that now run workloads on VMware vSphere but are willing to switch to Microsoft’s Hyper-V. Those organizations that move to make the change between Sept. 1 and June 30 will receive free Windows Server Datacenter licenses when buying Windows Serve Datacenter + Software Assurance.

VMware is, of course, the market leader in the hypervisor product category. In fact, this company is largely responsible for popularizing virtualization in the data center. However, as Peter Bright of Arstechnica reported, Hyper-V is gaining momentum in this space.

“With new platform-level features in Windows Server 2016, such as Storage Spaces Direct (a new system for creating clustered, resilient storage volumes across both SSDs and spinning disks) and Shielded Virtual Machines (that offer some protection to a VM even if the host is compromised),” wrote Bright, “Microsoft is trying to push Hyper-V’s capabilities further to make it scale better and be easier to manager.”

                    Image via Pixabay

The Hyper-V website says this Microsoft product has seen four times the growth of VMware’s ESX over the past three years. The site also talks

about the availability of something called the Microsoft Virtual Machine Converter 3.0. That, Microsoft explains, is a free solution for converting VMware-based virtual machines and virtual disks from VMware hostes to Hyper-V hosts and Microsoft Azure.

Microsoft earlier this year offered a similar deal. But in that case Microsoft was targeting Oracle users who were willing to switch to SQL Server 2016. That Microsoft product is a database for hybrid transactional and analytical processing.

“SQL Server 2016 simplifies analytics in the way databases simplified enterprise data management, by moving analytics close to where the data is managed instead of the other way around,” the June 1 SQL Server Blog explained. “It introduces a new paradigm where all joins, aggregations and machine learning are performed securely within the database itself without moving the data out, thereby enabling analytics on real-time transactions with great speed and parallelism.”

Edited by Maurice Nagle

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