HyperScale Data Centers Featured Article

Intel Says Half of Public Clouds to Have Custom Processors

December 23, 2014

The world's most prominent businesses have diverse and often specific requirements, for the operations of their data centers. They may need interoperability between thousands of servers, custom routing mechanisms, and processors made to complete specific tasks. At least concerning processors, Intel is providing global businesses with custom builds that cater to their exact needs. It says half the world's public clouds will contain custom chips in the coming year.

Yes, 2015 will be year of customization—a far cry from the mass-produced millions of processors that companies such as AMD and Intel once made for personal PCs and data centers alike. Customization is now the order of the day, reports the New York Times, which noted that Intel sells about 18 million chips annually. It is the vast types of services that companies provide these days that drive the need for customization. From Amazon, Google, and Microsoft, one may see them sell computing power and storage space. From Facebook and other social giants, one may see services that interconnect a wide range of consumers. And Intel is answering their calls.

Diane Bryant, the head of Intel's data center business, said her company never says no.

“We have never said no to a custom solution. We get orders from the tens of thousands to the hundreds of thousands,” Bryant commented on orders for custom chips.

TMC recently wrote about the new Altoona data center Facebook has built to service its millions of customers that browse its social networking site every day. Setups such as those may require chips that can handle specific workloads. If IT knows that certain servers or data centers will only manage a specific range of tasks, they can have processors that know how to handle those tasks better than a generic processor could.

In addition, data centers typically consume a lot of power. Therefore, custom chips that can lower the power they use each day can add up to a lot of monetary savings for companies which they can pass to their customers. KitGuru notes that Intel plans to include intellectual property into its standard microprocessors and that it will begin to match AMD's semi-custom chips with fully-custom chips of its own for at least 10 interested businesses that desire both high-performance and low-power x86 cores.

Edited by Maurice Nagle

Click here to share your opinion – Would color of equipment influence your purchasing decision, one way or another?

Featured Blog Entries

Day 4, Cisco Live! - The Wrap

Day 4 was the final day of our first ever Cisco Live! We had a great show, with many great conversations and new connections with existing and potential end users, resellers, partners and job hunters.

Day 3, Cisco Live!

Day 3 of Cisco Live is history! For Fiber Mountain, we continued to enjoy visits from decision makers and influencers who were eager to share their data center and structured cabling challenges.

Day 2, Cisco Live!

Tuesday was Day 2 of Cisco Live for Fiber Mountain and we continued to experience high levels of traffic, with many high value decision makers and influencers visiting our booth. One very interesting difference from most conferences I attend is that there are no titles on anyone's show badges. This allows open conversations without people being pretentious. I think this is a very good idea.

Day 1, Cisco Live!

Fiber Mountain is exhibiting at Cisco Live! In Las Vegas for the first time ever! Our first day was hugely successful from just about any perspective - from quantity and quality of booth visitors to successful meetings with customers.

Industry News