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Riverbed Targets Carriers with Service Delivery Platform

February 27, 2017

Riverbed has spent most of its life creating network solutions for enterprise customers. And it works with service provider partners to bring those products to market.

But late last year the company established a service provider business unit to build solutions for the carriers as well. And today the company unveiled the first fruits of those labors.

The new Riverbed Service Delivery Platform was designed to enable service providers to deliver their traditional services more easily and allow them to expand into new areas such as edge compute and the Internet of Things, Irina Farooq, Riverbed’s vice president of product management, explained in an interview last week with Technology Marketing Corp.

“Service providers are going through a massive transformation and are changing how they acquire, manage, and deploy technologies so they can meet the needs of today’s digital customer,” Phil Harris, senior vice president and general manager of service provider solutions at Riverbed, commented in a press release the company issued today. “Riverbed’s Service Delivery Platform will allow service providers to re-invent their business and evolve their infrastructure. Now, service providers will have the flexibility to roll out differentiated services and deliver them to end customers quickly and efficiently.”

We’re all aware by now that service providers are investigating and in many cases investing in network functions virtualization and software-defined networking technologies. But Farooq said a lot of virtual solutions are still static. Yet customers want self-service, pay-as-you go functionality. They also want to better understand how the services are working, she added.

                     Image via Bigstock

The Riverbed Service Delivery Platform, she explained, makes that possible. And the platform is open, Farooq said, so service providers can use it with infrastructure from Riverbed and/or any other supplier. 

More specifically, Riverbed says, the platform allows for:

• seamless extension and integration of MPLS services across all connectivity models with consistent policy, security, service visibility, and assurance;

• a DevOps approach to rapid service design, on-boarding, and deployment;

• rapid elasticity and resource pooling, enabling service providers to effectively support multi-tenancy and to scale;

• continuous service delivery optimization via closed-loop orchestration, ensuring that service levels are met while infrastructure is being utilized most effectively;

• improved customer intelligence and service assurance, enabling service providers to take on a more consultative role with their customers;

• maximized value from existing investment, since the platform integrates seamlessly into a mixed hardware-virtualized environment to pave the way from traditional networking to NFV/SDN environments; and

• plug-and-play extensibility at each layer of the architecture.

The platform comes with prepackaged service packs, and carriers can license an SDK to do extensions.

The now privately owned Riverbed, which has more than $1 billion in revenues, is best known as a WAN optimization company. In an interview with TMC late last year, Milind Bhise, Riverbed’s senior director of product marketing, said the company has 50 percent market share in that product category.

The company’s WAN optimization is called SteelHead. It also offers an

application and network performance management called SteelCentral. Its hyperconverged SD edge solution is called SteelFusion. And it has an SD-WAN offering known as SteelConnect.

Edited by Maurice Nagle

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