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Transforming Network Infrastructure Industry News

[November 26, 2006]

Sweethearts campaign gathers celebrities

(Kuwait Times Via Thomson Dialog NewsEdge) KUWAIT: The Sweethearts campaign, targeting to raise awareness about blood donation in Kuwait, was launched at a ceremony held in the Scientific Centre on Saturday evening. Sweethearts -- a group of socially empathetic nationals -- have joined hands with Kuwait's Central Blood Bank to volunteer for the creation of TV clips, board ads for the two-month campaign. The first screening of the commercials was aired for the public at the launch of the campaign. In it some 60 known names from various fields and professions appeal to the public to donate blood. On intense red background they all tell: "Kuwait calls you to donate blood." Starting off with the youngest of the society, featuring actors and academicians, actors and actresses, artists, MPs, poets, sportsmen, singers and journalists all appeal to the nation to donate blood. Opening the ceremony, Sheikh Ahmed Al-Abdullah Al-Sabah, Kuwait's minister of health, who is also a patron of the campaign, focused on the main objective of the national campaign saying that it is to compensate shortage of strategic storage of blood and to boost awareness among citizens and expatriates on the necessity to donate blood.


In his opening remarks he said the growing population in Kuwait increased blood demand. He also explained that one in nine patients admitted to the hospital needs blood transfusion and that there will be an introduction of new methods to test the units of blood.

The ads of the campaign will be also seen on buses, said Dr Rana Al-Abdulrazzak from Kuwait Central Blood Bank who is also a general supervisor of the campaign. Al-Abdulrazzak also stressed on one of the Blood Bank's tasks: namely to attract people to donate blood. Abdulaziz Al-Bashir, assistant undersecretary in the Ministry of Health responsible for blood services and blood laboratories, explained that the Blood Bank has been providing blood to all patients in Kuwait's government and private hospitals since it was found in 1965. "The bank aims to raise awareness about blood donation since blood donation activates the blood circulation in the donor," he said. He also emphasised that the blood bank will have special sessions to be held for people who would like to donate and that special TV programmes designed to provide more information on blood donation will also be aired. According to Laila Al-Kanderi, campaign manager, the campaign aims to present a humanitarian work for Kuwait. It also aims to collect more blood. From Sweethearts also explained that it is the biggest campaign in Kuwait and in the Middle East. Dr Shafeeq Ghabga, former president of the American University of Kuwait, famous Kuwaiti Star Academy star Bashar Al-Shatti and journalist Laila Ahmad were some of the volunteers who were also present at the launch of the campaign. For more information go to the campaign's site: www.blood.com.kw.

Copyright 2006 Kuwait Times. Source: Financial Times Information Limited - Middle East Intelligence Wire.

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