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Epsilon Benefits from Oracle Database Management

March 24, 2015

Global marketing company Epsilon builds its business on top of silos of information. It wants to make connections between consumers and brands, and therefore it needs a solid database system from which to draw out business intelligence that will ultimately bring together business clients with their own customers. This is the impetus behind Epsilon's choice to use Oracle VM and Oracle Linux for its service delivery.

Epsilon's latest announcement regards the success it has found while using those Oracle products. After some time, Epsilon has been able to shorten the time it takes to deliver information to its clients while also lowing its overall costs of operations. Savings have reached as much as 35 percent—all things considered. Monish Sharma D.Sc., the vice president of the Technology department at Epsilon, commented about the delivery of database and business intelligence as a service and the benefit Oracle products have brought to the company.

“With Oracle technology, we have been able to build both DBaaS and BIaaS solutions that deliver superior capabilities to meet our customers' scalability and performance demands and enhance customer loyalty, while lowering our overall total cost of ownership,” Sharma said.

The reach of Oracle in this case goes far into the marketing industry. In Epsilon offices alone, there are more than 7,000 employees spread across 70 distinct locations. This means there is a need for internal consistency within the Epsilon company while also providing a consistent product for all clients.

Virtualization has become an important part of networking in the past decade. Oracle VM makes sure that marketing applications in this case will operate consistently and well. They must be efficient and provide services when needed. For Epsilon and its multiple stacks of databases, each one must cooperate with all others in real time so neither employees nor customers need to wait an extra second for necessary information.

Oracle VM also allows Epsilon's customers to deploy enterprise applications at a moment's notice. Clients can bring apps from the testing phase to production when they see fit, and the VM will not hold them back. Any demands for increased workload bandwidth is also properly handled within the Oracle platform so clients with specific needs can get the power they need from both hardware and software.

Epsilon also says it has benefited from the Oracle Enterprise Manager that allows for management of the entire Oracle-based network from a single interface. Epsilon can easily tackle any troubleshooting and management necessary within a day's operation to keep the gears turning for customers who expect systems to always be in top shape.

Edited by Dominick Sorrentino

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