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TMCNet:  Integrated Media Solutions Boost Multimedia Offerings

[January 25, 2023]

Integrated Media Solutions Boost Multimedia Offerings

FinancialBuzz.com News Commentary

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- The design software market is very diverse and includes a wide array of services and tools under its umbrella. Generally, such services are used to create, edit, and display different types of graphics and images, including photos, videos, 3D designs, and website frontends. Some of the major factors contributing to the growth of this sector include the increasing internet penetration, which has led to an increase in usage and awareness of software products, mobile virtualization, mobile applications, and 3D entertainment, which led to an increased usage of 3D rendering and animation software products. In recent years, software vendors have gradually begun shifting towards a subscription revenue mode to increase the subscriber base. This model is often priced at around one-fifth of the license fees of the software. And, according to data by, The Business Research Company global design, editing & rendering software market grew from USD 47.58 Billion in 2022 to USD 50.43 Billion in 2023, at a compound annual growth rate (CAGR) of 6.0%. Moovly Media Inc. (TSX-V: MVY) (OTC: MVVYF), Amazon.com, Inc. (NASDAQ: AMZN), Getty Images Holdings, Inc. (NYSE: GETY), Microsoft Corporation (NASDAQ: MSFT), Adobe Inc. (NASDAQ: ADBE).

Design software vendors often utilize stock photos and videos, which are licensed pre-shot photographs and videos for commercial and editorial use, including publications or advertisements. According to a research by Technavio, the growth in usage and demand in the market is driven by the introduction of cutting-edge service delivery techniques and an expanding business model that includes providing custom stock images. In addition, the rising use of stock photos in digital and social media advertising and marketing is one of the major factors boosting the market for photographic images globally.

Moovly Media Inc. (TSX-V: MVY) (OTCQB: MVVYF) announced yesterday breaking news that, "it is now an Amazon Ads verified partner, with new API integrations in place that help simplify the video creation process. Moovly's E-Commerce Video Maker with this new functionality is now available to all Amazon Ads customers and product marketeers.

Moovly has now integrated its new E-commerce Video Maker with the Amazon Ads API, enabling Amazon selling partners, product marketeers and agencies to create videos with a few clicks to incorporate the same product visuals and copy used on the product detail page within the Amazon store without an upfront fee or subscription. Users will be able to make their own templates tailored to their unique needs. Those that decide to subscribe will also have full access to Moovly's advanced features, including AI translation.

Moovly CEO Brendon Grunewald stated: "We at Moovly are extremely proud of achieving this partner status with Amazon Ads as a result of the integration work we have done. Given the pay as you go business model, there's no reason for sellers not to try it, giving Moovly a scalable revenue source alongside our traditional subscription business."

Initial Amazon selling partners using this product include: Irwin Naturals, Mode Phones and Vital Planet.

Klee Irwin, CEO of Irwin Naturals, said, "We are a big seller and advertiser in the Amazon store and other online retailers. The ability to make video ads this easily and at this price has the potential to be truly disruptive."

Business Model: Through this API integration, product marketeers and Amazon selling partners will be able to produce product-based videos using assets in their Store on a pay as you go basis, with no upfront fee or subscription. Subscribers of Moovly will also have access to all of their Amazon assets in the Moovly Studio editor.

Moovly is the leading provider of creative cloud-based tools to create compelling marketing, communications and training videos and video presentations. Moovly's advanced Studio Editor with over 100 million stock digital assets seamlessly integrated (via partnerships with Getty) is all you need to create engaging video content to promote, communicate or explain your product, service or message. Moovly's API and Automator technologies allow third parties to automate parts or all of the content creation process, including mass video customization, personalized videos (video version of mail merge), automatic content creation or updating by connecting data sources. With clients including users from over 300 of the Fortune 500, small businesses, freelancers and Ivy league universities, Moovly is an intuitive, cost effective choice for DIY creation of engaging video-based content."

Amazon.com, Inc. (NASDAQ: AMZN) announced last year that Amazon Ads launched Amazon Marketing Stream (Beta), a product that automatically delivers hourly Sponsored Products campaign metrics to advertisers or agencies through the Amazon Ads API. The Stream provides near real-time performance insights to enable more effective campaign optimization, more agility in responding to campaign changes, and increased operational efficiency to help drive business growth for advertisers. In addition, AWSand Amazon Ads launched Amazon Marketing Cloud (AMC) Insights on AWS. The new solution helps advertisers and agencies easily use AWS services when running Amazon Ads campaigns to analyze and generate reporting from the Amazon Marketing Cloud API, reducing their development time from weeks to hours.

Getty Images Holdings, Inc. (NYSE: GETY) reported last September that it has renewed its partnership with Amazon, that sees Getty Images' award-winning collection of sports, news, entertainment, archival and creative images integrated in Amazon's Alexa services and products and its Fire TV software stack. Through this multi-year integration, Getty Images' extensive library of high-quality content will continue to shape the visual style of Alexa and will extend to include future content needs for next generation visual experiences powered by Alexa across Amazon products. "The renewal of this agreement between Getty Images and Amazon highlights the growing demand for high-quality imagery that is only available at Getty Images," said Peter Orlowsky, Senior Vice President of Strategic Development, Getty Images. "We continue to license our premium collection of editorial, creative and archival content to Amazon, working closely with them to improve the visual experience of Alexa now and in the future."

Microsoft Corporation (NASDAQ: MSFT) reported on its blogpost that the tech giant is acquiring Clipchamp, an in-browser video creation and editing service. Clipchamp is template-driven, task-focused user experience which includes a library of filters, styles, transitions, and stock media combined with the power of a multi-track audio and video compositing editor gives everyone the fine control they need. Now, as Microsoft is preparing to roll out the Windows 11 update, it is revealed that the new updates will include Clipchamp as video editor. According to CNBC, Now it's pre-installed in Windows. The free version will let you rotate and trim videos, apply a set of filters, draw on stock images and videos, and generate exports without watermarks.

Adobe Inc. (NASDAQ: ADBE) announced last October the latest innovations for Adobe Express, the template-based web and mobile tool, that allows creators to easily make, edit and share standout content anywhere, anytime. With Adobe Express, everyone from students and small business owners to marketers and creative professionals, can create a logo, build a social media campaign, refresh their resume, design a flyer or banner and make a standout school project. Through Adobe's unparalleled content collection, Adobe Express provides creators with over 22,000 licensed Adobe Fonts and 193 million assets including templates and royalty-free Adobe Stock images.

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