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Optus is First Australian Vendor to Offer Cisco's Data Virtualization Technology


September 01, 2015

In the past, most of the information we created likely ended up discarded, unless it was deemed important and special care was taken to ensure its protection. But with digital technology, every piece of data we create on our computing devices, especially if it is online, probably has been archived somewhere. This massive amount of data is now being used by organizations big and small to gain insights with potential applications to improve and monetize existing processes. In order to use the data, first it has to be easily accessible, which is where data virtualization technology comes in. Optus, a telecommunications provider in Australia, has announced it is the first vendor to provide Cisco’s Data Virtualization technology in the country.

According to Cisco, businesses that successfully use their data will be the leaders; those that do not will fall behind. As businesses come to the realization their data has value, accessing the information becomes very important. Having an agile solution that provides a real–time, consolidated logical view of this data is what the Cisco Data Virtualization platform provides.

When coupled with the Optus’ Cloud capabilities, which includes existing intelligence and data analytics tools, businesses in Australia will be able to access their data across the network when they want it. Customer will have the capacity to collate structured and unstructured data, from the transactional to social, to better understand the many different customer experiences.

In addition to accessibility, Cisco also provides solutions for managing critical data and storage complexities, including security and agility to ensure significant improvement of speed against traditional data integration.

Image via Shutterstock

Cisco Data Virtualization software enables organizations to grow, innovate and lead with data visualization.

“We are excited by the compelling benefits this technology can offer our customers in Australia, which have been well demonstrated in the U.S. market, particularly in the financial services industry. Data virtualization’s streamlined approach reduces complexity and saves money, due to the reduction of data replication and consolidation,” Jennie McLaughlin, Head of Business Applications and Solutions at Optus Business said.




Edited by Dominick Sorrentino

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