Virtualization Featured Article


Cisco and Imagine Communications Enter into Partnership


April 20, 2015

Imagine Communications is a recognized video infrastructure provider along with advertising systems and a number of workflow management solutions. Now the firm is looking to strengthen its standing with the recent announcement that it has entered into a partnership with Cisco to provide a number of “best-in-class” technologies for helping transition media companies to the next generation of IP Playout and hybrid IP facilities.

The partnership is described as broad. It will be centered on Imagine’s Zenium workflow manager and VersioCloud. These two platforms have been certified to work on Cisco’s Unified Computing System (USC)—a next generation data center platform that brings together a number of different data center capabilities in the areas of compute, storage access and as virtualization enablers. All of these solutions are geared towards reducing the total cost of ownership and network agility.

“We are excited to be collaborating with Imagine Communications and leading media customers, to seamlessly evolve legacy production infrastructures to next-gen IP and cloud platforms,” Paul Bosco, vice president, market development, Cisco said in announcing the deal. “With VersioCloud running on Cisco UCS, we are able to effectively address rapidly growing and evolving media customer requirements with a world-class, highly agile, data center cloud platform.”

Source:  Imagine Communications

VersioCloud also takes advantage of the growing interest by Imagine Communications who want to have more of a footprint when it comes to putting complex workflow in the cloud and leverage the ability to be all IP-based. As the name says, the platform allows for traditional integrated channel playout functions such as automation of manual processes, branding, graphics, and file server capabilities. They are now being run through the cloud. This frees media company IT professionals to work on other activities while having better visibility and control over their playout of advertising.  

While targeted at the media company vertical with its very specific requirements, the collaboration of Imagine and Cisco highlights the development of ecosystems to address specific customer needs as they transform their data centers and move more and more applications and business processes to the cloud.




Edited by Peter Bernstein

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