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TMCNet:  Lay's Wavy Brand Unveils New Roasted Garlic & Sea Salt Flavored Potato Chips

[April 18, 2013]

Lay's Wavy Brand Unveils New Roasted Garlic & Sea Salt Flavored Potato Chips

Apr 18, 2013 (Close-Up Media via COMTEX) -- As fans across the country prepare to celebrate National Garlic Day on April 19, Lay's Wavy, the ridged-cut potato chip brand from PepsiCo's Frito-Lay division, announced another way to enjoy this spice with the release of new Lay's Wavy Garlic & Sea Salt flavored potato chips.

"Garlic is a tried and true flavor one our consumers have loved for decades," said Jennifer Saenz, senior director of marketing, Frito-Lay. "With Lay's Wavy Garlic & Sea Salt, we've brought the popular flavor back with a sophisticated sea salt twist for an entirely new ridged potato chip taste experience that can be enjoyed with a favorite dip or straight from the bag." According to a release, in conjunction with the release of new Lay's Wavy Roasted Garlic & Sea Salt flavored chips, the Lay's Wavy brand is also introducing completely re-imagined packaging across the entire product line. Marking the first packaging change in the product line's 20-year history, the new Lay's Wavy chip bags will offer a more modern look and feel, with vibrant colors and a font that exudes the brand's approachable and playful personality to better appeal to its target female consumer.

More information: www.fritolay.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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