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TMCNet:  Frost & Sullivan: Australian, New Zealand Governments' Support Spurs Use of Membrane Technology in Water and Wastewater Treatment

[February 26, 2013]

Frost & Sullivan: Australian, New Zealand Governments' Support Spurs Use of Membrane Technology in Water and Wastewater Treatment

KUALA LUMPUR, Malaysia, Feb 27, 2013 (PR Newswire Europe via COMTEX) -- - Government initiatives to develop workforce skills drive market growth KUALA LUMPUR, Malaysia, Feb. 27, 2013 /PRNewswire/ -- The membrane technology market for water and wastewater treatment in Australia and New Zealand has rapidly gathered momentum owing to strong support from government and regulatory bodies. Governments in both countries have developed a certification framework to impart necessary skills to water treatment facility operators, boosting the market's preparedness for future developments.

New analysis from Frost & Sullivan ( []), Market for Membrane Technologies Used in Water and Wastewater Treatment in Australia and New Zealand, finds that the market earned revenues of over US$147.0 million in 2011 and estimates this to reach US$237.9 million in 2017.

"Australia and New Zealand's high adaptability to new technologies and sustained investments from several global players will ensure the market's stable growth," said Frost & Sullivan Research Associate Janice Wung. "The countries' strong culture of innovation in both public and private sectors, and Australia's reputation as a hub for technology trials have enabled water and wastewater treatment plants to adapt quickly to the use of membrane systems." The application of membrane technology in Australia will continue to advance as rising water scarcity and a growing population heighten demand for usable water. Membrane processes will emerge as a favourable solution for water reclamation, driving the market toward maturity. The adoption of membrane processes in New Zealand will mature along similar lines, although slowly.

This maturing of the markets in Australia and New Zealand, however, acts as an entry barrier for entrants. End users prefer established, large-scale suppliers with greater technological resources; and smaller participants' inability to provide competitively-priced products lowers their prospects.

"The markets remain lucrative for participants with high consumer acceptance and adaptability to advanced technologies," concluded Wung. "Strong focus on research and development will enable manufacturers to boost technological development, improve cost efficiency, and expand market share in both countries." If you are interested in more information on this research, please send an email to Donna Jeremiah, Corporate Communications, at [], with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

Market for Membrane Technologies Used in Water and Wastewater Treatment in Australia and New Zealand is part of the Environmental Growth Partnership Services program. Frost & Sullivan's related research services include: Asia-Pacific Mobile Water Treatment Market, Building Construction Market in Asia-Pacific, and Membrane Technologies Used in Water and Wastewater Treatment in Japan and New Zealand. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies Contact Us: Start the discussion [ refpage=http%3A//] Join Us: Join our community [ refpage=http%3A//] Subscribe: Newsletter on "the next big thing" [ refpage=http%3A//] Register: Gain access to visionary innovation [ refpage=http%3A//] Market for Membrane Technologies Used in Water and Wastewater Treatment in Australia and New Zealand P669-15 Contact: Donna Jeremiah Corporate Communications - Asia Pacific P: +61 (02) 8247-8927 F: +61 (02) 9252-8066 E: [] Carrie Low Corporate Communications - Asia Pacific P: +603-6204-5910 F: +603-6201-7402 E: [] Jessie Loh Corporate Communications - Asia Pacific P: +65-6890-0942 F: +65-6890-0988 E: [] [] Web site:

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