Transforming Network Infrastructure Industry News

TMCNet:  The Global Digital Media Advertisement Market to Grow At A CAGR Of 12.37 Percent over The Period 2012-2016

[February 15, 2013]

The Global Digital Media Advertisement Market to Grow At A CAGR Of 12.37 Percent over The Period 2012-2016

Feb 15, 2013 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/df8xxl/global_digital) has announced the addition of the "Global Digital Media Advertisement Market 2012-2016" report to their offering.

One of the key factors contributing to this market growth is the increasing penetration of broadband. The Global Digital Media Advertisement market has also been witnessing the increasing acceptance of mobile advertisements. However, the unavailability of high-speed broadband could pose a challenge to the growth of this market.

The key vendors dominating this space are Google Inc., Yahoo Inc., Facebook Inc., and Microsoft Corp.

The other vendors mentioned in the report are AOL Inc., Specific Media Inc., 24/7 Real Media Inc., Tribal Fusion Inc., Pulse 360 Inc.

Commenting on the report, an analyst from TechNavio's Telecom team said: ''Mobile phones were initially used as a medium for receiving and sending voice calls. However, as a result of technological advancements, mobile phones are now used to send and receive data files, e-mails, videos, images, movies, etc. The adoption of mobile phones has increased rapidly because of the increase in the features in mobile phones and the convenience of using them. Advertisers take this as an opportunity to increase their reachability. Moreover, the Advertising industry is booming because of the increase in the number of brands in the market. The mobile campaign has become an integral part of advertisements and promotions done by advertisers, and mobile advertisements are gaining popularity among global advertisers.'' According to the report, the Global E-commerce market is expected to grow significantly during the forecast period. As many new players are entering the Global E-commerce market, the need for advertising is increasing. Therefore, e-commerce vendors are now placing advertisements on search engines and other websites to attract more customers. They mainly prefer the pay-per-click payment model as it is an affordable way of advertising. Hence, as e-commerce is becoming more popular and widely used, the number of digital media advertisements by e-commerce vendors is expected to increase.

For more information visit http://www.researchandmarkets.com/research/df8xxl/global_digital CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Media and Entertainment (http://www.researchandmarkets.com/categories.asp cat_id=15&campaign_id=df8xxl) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

[ Back To Transforming Network Infrastructure's Homepage ]




Featured Blog Entries

Reflections from an Interop Veteran and Alum

When I returned to the Fiber Mountain™ offices in Connecticut after exhibiting at Interop Las Vegas 2015, I couldn’t help but think about how much the event has evolved through the years. I have been attending this seminal IT and networking conference since its inception in 1986 when it was called the TCP/IP Vendor Workshop, focused on interoperability of various TCP/IP program stacks.

What Fiber Mountain's Interop Recognition Means for Our Industry

When Fiber Mountain™ began its journey with a launch at Interop New York last fall, we certainly believed that we had a solution that would make a significant impact in the data center space.

What On-Board Optics Means for Density and Flexibility

This past week I read an article in Lightwave Magazine and another in Network World about the formation of the Consortium for On-board Optics (COBO), a group that seeks to create specifications and increase the faceplate density of data center switches and adapters.

Scaling Hyperscale in an Age of Exponential Growth and Virtualization

Over the past several years server, network, storage and application virtualization has revolutionized the way hyperscale data centers are built by consolidating workloads. The trend has simplified network architecture significantly and resulted in huge cost savings as well.

Video Showcase