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TMCNet:  Besttoolbars Discovers Installation and Engagement Closely Linked in Online Coupon Marketing

[February 04, 2013]

Besttoolbars Discovers Installation and Engagement Closely Linked in Online Coupon Marketing

Feb 04, 2013 ( via COMTEX) -- New research carried out by browser add-on firm Besttoolbars between October 2012 and December 2012 has revealed an interesting link between the installation process and user engagement. Focusing its enquiry into coupon browser add-on marketing, the new data shows that when coupon browser add-ons are released simultaneously on all major browser platforms (Internet Explorer, Firefox, Chrome, Safari), the use of single silent installers is critical to achieving substantial audience coverage.

The Besttoolbars research revealed a strong correlation between the facilitation of a single silent installer, minimal user involvement in the install and increase in audience coverage. Significantly, it detected that single silent installers were a best fit for coupon browser add-on marketing as the primary audience demographic is housewives who appreciate fewer technical demands on their time. A smooth installation process with minimal user involvement was found to aid engagement levels, with users being more willing to use the add-on afterwards.

The research by Besttoolbars also demonstrated a new appreciation for maximum market penetration amongst publishers, with most coupon browser add-on marketing taking place across all major browser platforms at the same time. Whereas in its infancy, coupon browser add-on marketing may have focused just on Internet Explorer and / or Chrome, it now encompasses Firefox and Safari simultaneously.

Vladimir Zhukov, Head of Marketing at Besttoolbars said, "Releasing the coupon browser add-on on a number of browsers is now important than ever because it increases the audience coverage. We found the results of our study to be very interesting as they showed a very strong correlation between ease of installation and user engagement as well as the need to provide cross-browser publication from the start. It shows just how influential the user experience is and how early in the consumer lifecycle it starts - literally from before the installation even commences." Besttoolbars has brought a number of browser coupon add-on marketing trends to light in recent months with a number of studies and tests carried out in the field. It is a favored partner of many coupon marketers, with its add-on browser toolbar making it easy for publishers to build add-ons quickly, easily and cost-effectively for Internet Explorer, Firefox, Safari, Chrome and Opera.

To find out more please visit About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes: Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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