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TMCNet:  DNA introduces new DNA Helppo Lataus prepaid service

[February 04, 2013]

DNA introduces new DNA Helppo Lataus prepaid service

Feb 04, 2013 (Datamonitor via COMTEX) -- DNA Ltd, a telecommunications company, has introduced a new prepaid service called DNA Helppo Lataus, allowing DNA prepaid subscribers to top-up their voice and data subscriptions from their mobile phone.

The service was created in collaboration with the mobile service provider BookIT and payment processor Nets. The initial activation of the service is performed over the Internet, after which the user can top-up their balance from their phone. When the DNA prepaid subscriber has a low balance, the DNA Helppo Lataus service automatically sends an alert message with reload amounts indicated by multiple-choice reply options. The customer simply replies to that text message with one letter, and the corresponding value in Euros is charged to the credit card registered to the account. The balance to the prepaid account is reloaded instantly. The service is independent of the terminal device and needs only the SMS-service enabled to use the top-up service from Finland or abroad, the company said.

"We aim to make the everyday lives of our prepaid customers easier by introducing new types of top-up services to the market. DNA Helppo Lataus is a unique service model that revolutionizes the conventional method of reloading credit. This customer-friendly and easy-to-use service also enhances the safety of using prepaid subscriptions by allowing top-ups anywhere, anytime. Making phone use easy and safe for customers is highly important to DNA. Already in the past, we have introduced a feature to prepaid subscriptions that allows customers to make calls to specific pre-selected numbers even though there is no airtime left, and the new top-up service expands this safety option," said Cedric Kamtsan, Business Director at DNA.

"We are extremely happy to be able to deepen our cooperation with DNA with our new prepaid top up service", said Jussi Teeriaho, vice president at BookIT Ltd. "We have developed together with Nets the world's easiest mobile payment solution, and DNA Helppo Lataus is an utterly excellent application for it, because the customer can add credit to their voice or data subscription balance with their mobile phone anytime, anywhere. Topping up credit is handy and safe, because the customer can be authenticated with the iSMS electronic fingerprint." Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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