Rocket Fuel CMO Eric Porres to Speak at OMMA Real-Time Buying (RTB)
REDWOOD CITY, CA, Jan 22, 2013 (MARKETWIRE via COMTEX) --
Rocket Fuel, the leading provider of artificial intelligence
advertising solutions for digital marketers, today announced that the
company's Chief Marketing Officer, Eric Porres, will speak at OMMA
RTB on Thursday, January 24 in New York City.
-- Rocket Fuel CMO Eric Porres will speak on a panel titled "Getting to
RTB 2.0: Solving for Quality, Viewability, and Cost of Sale" at this
week's OMMA RTB conference in New York City. The panel will take place
at 3:30 p.m. on Thursday, January 24.
-- Porres will join panelists Rob Griffin, EVP, Global Director of
Product Development at Havas Digital; Anne Hunter, SVP, Advertising
Effectiveness Products at comScore; John Malysiak, Account Director at
Accuen; and Joel Nierman, Marketing and Media Director at Critical
Mass, to debate the future of real-time bidding in the
digital-advertising sector. Panelists will discuss the hurdles holding
back widespread brand adoption of automated platforms, as well as
inventory quality issues and the rise of the "viewable impression."
-- OMMA RTB is the premier industry conference focused on the benefits,
challenges, and future of RTB. The conference is attended by top media
buyers, planners, senior ad-agency execs, publishers, brand managers,
researchers, analysts, and technology solution providers.
-- Porres and other executives from Rocket Fuel have been invited to
keynote, speak, or moderate at more than 40 industry-leading
advertising and big-data conferences in the past year, including OMMA,
iMedia, Federated Media Signal, SMX, GigaOM Structure Data, the JD
Power Automotive Marketing Roundtable, FutureM, Advertising Week DC
and NY, and the Digiday Data Marketing Summit.
About Rocket Fuel
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About Rocket Fuel Inc.
Rocket Fuel is the leading provider of artificial intelligence
advertising solutions that transform digital media campaigns into
self-optimizing engines that learn and adapt in real time, and
deliver outstanding results from awareness to sales. Awarded #22 on
the Forbes Most Promising Companies in America list, over 700 of the
world's most successful marketers trust Rocket Fuel to power their
advertising across display, video, mobile, and social media. Founded
by online advertising veterans and rocket scientists from NASA,
DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood
Shores, California, and has offices in 15 cities worldwide including
New York, London, Toronto, and Hamburg.
SOURCE: Rocket Fuel Inc.
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