Transforming Network Infrastructure Industry News

TMCNet:  SAS Intelligent Advertising for Publishers harnesses digital ad growth

[January 15, 2013]

SAS Intelligent Advertising for Publishers harnesses digital ad growth

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 15 January 2013 Release date- 14012013 - CARY, NC - Responding to a dramatic shift from display to handheld smart devices, online publishers have made mobile a front-burner issue.

As publishers look at the entire ad serving process from pre-serve forecasting to post-serve analytics, more are turning to SAS Intelligent Advertising for Publishers, an integrated platform that optimizes the ad-serving process.

Publishers are rich with data. SAS makes that data accessible, turning it into insight and giving users a simple way to take action on what they learn. Since the kind of targeting easily accomplished with online ad serving can't be accomplished as easily in mobile, many publishers can only segment markets by geographic areas. Pinger, the world's first free, device- and carrier-independent global communications network, taps more than signals and smartphones to enable people to send and receive text messages, voice calls and photo messages.


'We're building a strong competitive advantage by extracting SAS Intelligent Advertising insights from data,' said Brian Gilbert, Director of Monetization at Pinger. 'We put SAS to work on demographics, frequency capping, and device detection for market segmentation and campaign targeting. Having a granular view of each market segment helps us boost campaign results, and as we share analytical insights on each segment, it arms advertisers and ad agencies with the power to improve results in different channels. This is making client-satisfaction levels soar.' In the United States, mobile advertising is exploding. According to a recent IAB report in the first half of 2012, mobile advertising increased a staggering 95 percent over the comparable period in 2011. SAS Intelligent Advertising for Publishers is meeting that growing demand, helping companies maximize both display and mobile ad serving.

'The online advertising industry desperately needs better solutions to analyze and use all the new information available to them now,' said Jeff Wood, Sr. Director SAS Intelligent Advertising. 'In SAS, they find the leading intelligent advertising provider, one that does not compete with them in the media space. We include all of the functionality publishers need, rather than leaving it to companies to cobble together point solutions for the results they need.' 'Like display, mobile ad serving requires more than just matching creative with the user. Publishers need robust reporting and analytics to better understand their inventory. Forecasting is key - it's hard for a publisher's sales team to sell inventory when they don't know how much they will have.' SAS, the leader in business analytics, is unparalleled in its ability to integrate the entire mobile advertising process, from pre-ad serving (sales order management and simulation-based forecasting), to ad serving (inventory optimization, price optimization and data visualization), to post-ad serving (BI reporting and advanced analytics), all with an easy-to-deploy cloud-based ad-server solution.

About SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know .

[Editorial queries for this story should be sent to newswire@enpublishing.co.uk] ((Comments on this story may be sent to info@enpublishing.co.uk)) (c) 2013 Electronic News Publishing -

[ Back To Transforming Network Infrastructure's Homepage ]


Featured Blog Entries

The History of Fiber in Data Centers, Part II

As I stated at the close of "The History of Data Centers, Part I," Fiber Mountain™ believes data centers must evolve from hub and spoke architecture—in which traffic is aggregated and delivered to a central hub—to a design that includes many direct connections.

Three Things Your Boss Wants—No, Needs—To Know About Glass Core

Fiber Mountain™ CEO and Founder— plus my longtime friend—M.H. Raza does a terrific job on this blog of explaining how our Glass Core™ architecture transforms the way data centers build their network infrastructure.

The History of Fiber in Data Centers, Part I: Past and Present

Fiber Mountain, as our company name suggests, believes fiber cabling must play a central role in helping data centers scale affordably as bandwidth needs continue to grow. Before I go further down the path to the future, however, I want to back up and provide a high-level history of fiber in the data center.

Four Reasons to Make the Leap to SDN in Your Data Center

I'm always fascinated by what causes a business trend to emerge, grow and sometimes expand to actually redefining the industry as a whole. Having spent years in the technology field, I've found the networking sector particularly exciting in this regard because true innovation can and does transform entire segments of our industry. Revolutionary processes and technologies make past deployments and best practices look laughable in light of recent innovations.

Reflections From the Fiber Mountain Launch

Over the past weeks and months, the Fiber Mountain team has worked hard to prepare for our company launch at this year's Interop New York. In this post, I want to share our thoughts from the days leading up to the October 1st unveiling and about the event itself at the Jacob Javits Center in Manhattan.

Featured Event

ITEXPO Miami 2015

January 27 - 30, 2015
Miami Beach Convention Center
Miami, Florida

FEATURED KEYNOTE
9:30 - Wed. January 28
M. H. Raza
Fiber Mountain™
Founder & CEO





Video Showcase