Transforming Network Infrastructure Industry News

TMCNet:  Managed Markets Groups Look to Europe to Anticipate Future US Reimbursement Policies

[January 10, 2013]

Managed Markets Groups Look to Europe to Anticipate Future US Reimbursement Policies

RESEARCH TRIANGLE PARK, N.C. --(Business Wire)--

The gap between European and US reimbursement may be narrowing, according to recent analysis by pharmaceutical intelligence firm Cutting Edge Information.

US managed market payers are generally more flexible than those in Europe. While European countries demand steep discounts for products to qualify for formulary, the US has steered clear of these types of policies.

Cutting Edge Information's recent study, "US Managed Markets: Driving Commercial Success through Outcomes-Based Reimbursement," found that US managed markets teams should pay careful attention to global trends. Aggressive pricing is on the rise in Europe. The UK's government price control agency, NICE, reduced drug prices through value-based pricing and risk-sharing agreements. Germany's new AMNOG law implements similarly rigorous value-based pricing.

"Many European countries are becoming even more aggressive at controlling prices," said Michelle Vitko, senior research analyst at CuttingEdge Information. "As the gap between prices in the US and Europe widens, the likelihood that Medicare will clamp down on those prices increases."


Some companies, seeing how low prices in one country can lead to lower prices everywhere, have ceased marketing new products in some European countries, including Greece and even Germany. So far, the US has not followed this same trend. Even now, Medicare and other US payers cannot look to findings from the Patient Centered Outcomes Research Institute (PCORI) to bargain for lower prices or mandate that physicians prescribe certain treatments. However, PCORI is in a position to informally exert control over the US market. If this agency positions itself to influence physician behavior, drug makers may find that market access and premium pharmaceutical pricing are increasingly more difficult to achieve.

"US Managed Markets: Driving Commercial Success through Outcomes-Based Reimbursement" (http://www.cuttingedgeinfo.com/research/market-access/strengthen-payer-relationships/) provides best practices and benchmarks to enable managed markets teams to perform in the current US reimbursement environment. The study helps companies:

  • Manage pricing pressures and the narrowing gap between US and European reimbursement policies.
  • Position and prepare account managers to meet with influential payers.
  • Compare different industry takes on the US reimbursement landscape.

For more information about managed markets and market access benchmarking, contact Cassie Demeter at 919-403-6583.


[ Back To Transforming Network Infrastructure's Homepage ]


Featured Blog Entries

The History of Fiber in Data Centers, Part II

As I stated at the close of "The History of Data Centers, Part I," Fiber Mountain™ believes data centers must evolve from hub and spoke architecture—in which traffic is aggregated and delivered to a central hub—to a design that includes many direct connections.

Three Things Your Boss Wants—No, Needs—To Know About Glass Core

Fiber Mountain™ CEO and Founder— plus my longtime friend—M.H. Raza does a terrific job on this blog of explaining how our Glass Core™ architecture transforms the way data centers build their network infrastructure.

The History of Fiber in Data Centers, Part I: Past and Present

Fiber Mountain, as our company name suggests, believes fiber cabling must play a central role in helping data centers scale affordably as bandwidth needs continue to grow. Before I go further down the path to the future, however, I want to back up and provide a high-level history of fiber in the data center.

Four Reasons to Make the Leap to SDN in Your Data Center

I'm always fascinated by what causes a business trend to emerge, grow and sometimes expand to actually redefining the industry as a whole. Having spent years in the technology field, I've found the networking sector particularly exciting in this regard because true innovation can and does transform entire segments of our industry. Revolutionary processes and technologies make past deployments and best practices look laughable in light of recent innovations.

Reflections From the Fiber Mountain Launch

Over the past weeks and months, the Fiber Mountain team has worked hard to prepare for our company launch at this year's Interop New York. In this post, I want to share our thoughts from the days leading up to the October 1st unveiling and about the event itself at the Jacob Javits Center in Manhattan.

Featured Event

ITEXPO Miami 2015

January 27 - 30, 2015
Miami Beach Convention Center
Miami, Florida

FEATURED KEYNOTE
9:30 - Wed. January 28
M. H. Raza
Fiber Mountain™
Founder & CEO





Video Showcase