|[December 06, 2012]
MWV (R)evolutionizes Consumer Electronics Packaging at the 2013 International CES
RICHMOND, Va. --(Business Wire)--
MeadWestvaco Corporation (NYSE: MWV),
a global leader in packaging
and packaging solutions is showcasing its full lineup of packaging
solutions for the consumer electronics industry at the 2013
International Consumer Electronics Show (CES) in Las Vegas from Jan.
8-11, 2012 in Room S218.
The theme of the company's hospitality lounge is "(R)evolution,"
highlighting the evolution of innovative packaging for the consumer
electronics industry that encourages sales and can even deter theft.
MWV's hospitality lounge is staged like a high-end consumer electronics
boutique for visitors to experience MWV's packaging solutions firsthand.
At this year's CES (News - Alert), MWV is launching a revolutionary security packaging
system, in partnership with ProTeqt Technologies, which leverages
digital technology to deter theft and boost sales. The system comprises
a small lock placed on high-value consumer electronics products, which
renders the product non-functional until it is digitally disabled by the
retail associate at checkout. The system removes the thieves' motivation
to steal, while at the same time does not impact the consumers'
interaction with the product.
Both brands and retailers are challenged with balancing the need for
security and an engaging in-store shopping experience. This is
particularly difficult for consumer electronics as these often smll,
high-value products are prime targets for theft. Current retail security
measures, such as alarms, plastic boxes and glass encasements are
inconvenient and intrusive, restricting shoppers' interaction with
merchandise and decreasing the likelihood of purchase.
"CES is full of design and innovation, providing the perfect forum to
introduce an industry-first solution that provides retailers and brand
owners with the security and product protection they need, while
maintaining consumer engagement with products in-store," says Jeff
Kellogg, vice president of Consumer Electronics and Security Packaging
Systems with MWV. "For many years, MWV has addressed the needs of the
consumer electronics industry through innovative packaging solutions; we
are continuing this legacy with our partnership with ProTeqt
This revolutionary new security solution is one of three packaging-based
security solutions MWV will be demonstrating to CES attendees. Natralock®,
the company's easy-to-open, paperboard-based alternative to traditional
plastic clamshell packaging, is a CE industry packaging staple because
it promotes product security without sacrificing product visibility. The
company will also showcase its award-winning Natralock
with Siren ® Technology packaging solution, which uses an on-package
alarm to provide three levels of security for retailers.
CES attendees can meet the MWV team and experience MWV's packaging
solutions in the company's "Revolutionary Road" hospitality lounge.
MWV's CES 2013 website for a preview.
MeadWestvaco Corporation (NYSE: MWV) is a global packaging company
providing innovative solutions to the world's most admired brands in the
healthcare, beauty and personal care, food , beverage, home and garden,
tobacco, and agricultural industries. The company also produces
specialty chemicals for the automotive, energy, and infrastructure
industries and maximizes the value of its land holdings through forestry
operations, property development and land sales. MWV's network of 125
facilities and 16,000 employees spans North America, South America,
Europe and Asia. The company has been recognized for financial
performance and environmental stewardship with a place on the Dow Jones
Sustainability World Index every year since 2005. Learn more at www.mwv.com.
About ProTeqt Technologies
ProTeqt Technologies, Inc. is an innovator of security solutions for the
global retail industry, and develops advanced technologies that protect
merchandise throughout the retail supply chain, from point of
manufacture through point of sale. ProTeqt's patent-pending technology
helps brand owners and retailers increase sales, while reducing theft,
counterfeiting, and supply chain diversion. ProTeqt is based in
Franklin, Massachusetts. For more information, please visit www.proteqt.com.
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