Transforming Network Infrastructure Industry News

TMCNet:  British Gas and IMImobile win Effective Mobile Marketing Award; British Gas and IMImobile win the Effective Mobile Marketing Award for Best Mobile CRM/Enterprise Messaging Campaign

[December 04, 2012]

British Gas and IMImobile win Effective Mobile Marketing Award; British Gas and IMImobile win the Effective Mobile Marketing Award for Best Mobile CRM/Enterprise Messaging Campaign

(M2 PressWIRE Via Acquire Media NewsEdge) London, UK -- IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced it has won the Most Effective CRM/Enterprise Messaging Campaign award at the Effective Mobile Marketing Awards. The prestigious awards celebrate the very best in mobile marketing campaigns and solutions from around the world.


IMImobile won the award for its work with British Gas. The Appointment Reminder Service uses IMImobiles next generation CRM technology to help British Gas with their call avoidance strategy through personalised SMS and automated voicemail for proactive customer contact. Since implementing the effective solution, British Gas overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings. We are honoured to be recognised by the industry for our solution, it delivers real business benefits to British Gas and shows how effective the mobile channel can be, said Jay Patel, Managing Director, IMImobile. As consumer behaviour evolves with the latest mobile technologies, it becomes critical for businesses to seamlessly embrace these changes and ensure that mobile communications are used throughout the customer lifecycle. We have a set of tools and platforms that make mobile engagement quick and efficient,' concluded Patel.

Helen Wallace, Head of Customer Experience, British Gas Home Services added, We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers.

The Effective Mobile Marketing Awards took place on the 29th of November at the London Film Museum.

About IMImobile IMImobile is a global mobile data infrastructure and solutions provider to mobile operators, enterprises and media companies with over 650 employees and a presence across Asia, Europe, America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and audience engagement through the mobile device.

IMImobile is working with over 100 Blue Chip companies and its services reach over 1 billion subscribers in over 72 countries. IMImobiles operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobiles media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Universal Music and The AA.

For more information visit www.imimobile.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2012 M2 COMMUNICATIONS

[ Back To Transforming Network Infrastructure's Homepage ]


Featured Blog Entries

The History of Fiber in Data Centers, Part II

As I stated at the close of "The History of Data Centers, Part I," Fiber Mountain™ believes data centers must evolve from hub and spoke architecture—in which traffic is aggregated and delivered to a central hub—to a design that includes many direct connections.

Three Things Your Boss Wants—No, Needs—To Know About Glass Core

Fiber Mountain™ CEO and Founder— plus my longtime friend—M.H. Raza does a terrific job on this blog of explaining how our Glass Core™ architecture transforms the way data centers build their network infrastructure.

The History of Fiber in Data Centers, Part I: Past and Present

Fiber Mountain, as our company name suggests, believes fiber cabling must play a central role in helping data centers scale affordably as bandwidth needs continue to grow. Before I go further down the path to the future, however, I want to back up and provide a high-level history of fiber in the data center.

Four Reasons to Make the Leap to SDN in Your Data Center

I'm always fascinated by what causes a business trend to emerge, grow and sometimes expand to actually redefining the industry as a whole. Having spent years in the technology field, I've found the networking sector particularly exciting in this regard because true innovation can and does transform entire segments of our industry. Revolutionary processes and technologies make past deployments and best practices look laughable in light of recent innovations.

Reflections From the Fiber Mountain Launch

Over the past weeks and months, the Fiber Mountain team has worked hard to prepare for our company launch at this year's Interop New York. In this post, I want to share our thoughts from the days leading up to the October 1st unveiling and about the event itself at the Jacob Javits Center in Manhattan.

Featured Event

ITEXPO Miami 2015

January 27 - 30, 2015
Miami Beach Convention Center
Miami, Florida

FEATURED KEYNOTE
9:30 - Wed. January 28
M. H. Raza
Fiber Mountain™
Founder & CEO





Video Showcase