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TMCNet:  Merkle Enhances Solutions for Marketers With RedPoint Convergent Marketing PlatformTM

[November 28, 2012]

Merkle Enhances Solutions for Marketers With RedPoint Convergent Marketing PlatformTM

COLUMBIA, Md. --(Business Wire)--

Merkle (, a leading customer relationship marketing (CRM) firm and the nation's largest privately-held agency, announced that it has deployed enhanced solutions in several practice areas using the RedPoint ( Convergent Marketing Platform™. The solutions allow marketers to execute coordinated, multi-channel communications and have been deployed across the industries that Merkle supports.

Merkle enables many leading companies to realize connected CRM by integrating a wide variety of online and offline marketing activities, including standard direct mail and fulfillment activities, email, social platforms, text messaging, call center, preference center and two-way text messaging, as well as a two-way interface. Merkle leverages RedPoint as one of the key tools for select practices to enable the connected CRM vision. RedPoint's ability to support integrated documentation and re-use of components makes it particularly useful for Merkle to effectively deploy hese solutions on behalf of its customers.

"Merkle and RedPoint have partnered to create very compelling marketing solutions in multiple industries. These technologies are capable of supporting a wide variety of channels and engagement strategies," stated Buck Webb, senior director and capability leader at Merkle. "Combining the power of Merkle's deep industry, analytical, delivery and operational skills with RedPoint's leading edge Convergent Marketing Platform™ enables us to deliver a richer and higher value for our customers."

"Along with a number of unique features designed specifically to manage complex marketing scenarios, the RedPoint Convergent Marketing Platform™ delivers market-leading architectural flexibility, ease of use and triggered communications," added Dale Renner, CEO of RedPoint. "The result is the best platform on the market for managing the engagement cycles that customers need."

About Merkle

Merkle, a customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit

About RedPoint

RedPoint Global Inc., provides the only fully integrated, all-in-one marketing platform that enables an always-on, bi-directional, real-time, cross channel dialogue with the customer. With multiple deployment options, ability to scale and rapid implementation, RedPoint is the most complete and technologically advanced marketing platform available. The company is headquartered in Wellesley Hills, Ma, with offices in Boulder, London, and Makati City. For more information on RedPoint, please contact us at 781-725-0258 or or send us an email at

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