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TMCNet:  Feeding Your Kids Program Alters Eating Behaviors with Email and SMS

[November 27, 2012]

Feeding Your Kids Program Alters Eating Behaviors with Email and SMS

Nov 27, 2012 (Close-Up Media via COMTEX) -- International non-profit Feeding Your Kids Foundation improved the eating behaviors of 9,000 families from 85 countries with a new email and SMS campaign powered by global interactive marketing provider ExactTarget .

According to a release, the program, free to more than 12,000 parents worldwide, powers daily messages featuring region-specific nutrition information and educational resources, resulting in 83 percent of participants reporting they learned new ways to improve their children's health.

"Our organization equips parents around the world with the knowledge and tools they need to feed their children healthier foods and teach better eating habits," said Carey White, Feeding Your Kids Foundation chairman. "ExactTarget makes our program possible with its messaging capabilities that allow us to customize our messages and reach participants where they are throughout the day." "Our suite of products can be used in incredible ways, including influencing the ways in which people live," said Tim Kopp, ExactTarget's chief marketing officer. "By integrating the power of email and SMS, Feeding Your Kids Foundation has successfully connected with its participants, using the channels that work best in each unique interaction, with phenomenal results." ExactTarget is a provider of email marketing and cross-channel interactive marketing software-as-a-service solutions.

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