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TMCNet:  SDL and SapientNitro Partner to Develop Customer Experience Solutions

[July 02, 2010]

SDL and SapientNitro Partner to Develop Customer Experience Solutions

Jul 02, 2010 (Close-Up Media via COMTEX) -- SDL, a provider of global information management solutions, announced a partnership with SapientNitro, an independent interactive marketing services firm.

The two companies noted they are collaborating to create new customer experience solutions via a multichannel communications and marketing platform. The initial focus includes mobile applications for the iPhone and other smartphones.

According to a release, the initial result of this collaboration is Ionos, a multichannel airport communications and marketing platform that blends an airport's real-time travel information with targeted marketing messages through a combination of website, mobile applications and in-airport digital signage. Recently launched at Denver International Airport (DIA), Ionos is set to roll out in additional airports in 2010.

"We looked at a number of Web Engagement Management systems," said Ryan Scott, Director at SapientNitro. "We built this platform with SDL Tridion at the core to leverage its architecture, workflow and security model. In addition, its multilingual and multisite management capabilities meet the real needs of both travelers and airports." Denver International Airport approached airport consultancy SH&E, an ICF International company, and SapientNitro to update their existing website and develop a mobile application to further enhance DIA's customer service offerings. SapientNitro selected SDL to provide the Web Engagement Management system for Ionos, which conveys relevant information to travelers while en route to the airport and throughout their airport experience.

"We're thrilled to team with SapientNitro as this is an opportunity for us to showcase our Web Engagement Management platform, recently named the leader in WEM platforms by CMSWire," said Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions division. "This is the only platform that specifically targets customers in real-time and enables enterprise marketers to update branding, messaging and offers, simply and simultaneously." Through its different channels, Ionos reinforces airport branding, drives traveler satisfaction, and aims to increase revenue per passenger. At the heart of the Ionos solution, the SDL Tridion platform manages content for both web and mobile applications from a single content source -- in the case of DIA, straight from the airport itself, not through a third party. Ionos operates as the voice of the airport, communicating the airport's brand. This enables the airport to manage and approve content while allowing concessionaires, advertisers and others to provide travelers with relevant content.

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