Transforming Network Infrastructure Industry News

TMCNet:  SDL and SapientNitro Partner to Develop Customer Experience Solutions

[July 02, 2010]

SDL and SapientNitro Partner to Develop Customer Experience Solutions

Jul 02, 2010 (Close-Up Media via COMTEX) -- SDL, a provider of global information management solutions, announced a partnership with SapientNitro, an independent interactive marketing services firm.

The two companies noted they are collaborating to create new customer experience solutions via a multichannel communications and marketing platform. The initial focus includes mobile applications for the iPhone and other smartphones.

According to a release, the initial result of this collaboration is Ionos, a multichannel airport communications and marketing platform that blends an airport's real-time travel information with targeted marketing messages through a combination of website, mobile applications and in-airport digital signage. Recently launched at Denver International Airport (DIA), Ionos is set to roll out in additional airports in 2010.

"We looked at a number of Web Engagement Management systems," said Ryan Scott, Director at SapientNitro. "We built this platform with SDL Tridion at the core to leverage its architecture, workflow and security model. In addition, its multilingual and multisite management capabilities meet the real needs of both travelers and airports." Denver International Airport approached airport consultancy SH&E, an ICF International company, and SapientNitro to update their existing website and develop a mobile application to further enhance DIA's customer service offerings. SapientNitro selected SDL to provide the Web Engagement Management system for Ionos, which conveys relevant information to travelers while en route to the airport and throughout their airport experience.

"We're thrilled to team with SapientNitro as this is an opportunity for us to showcase our Web Engagement Management platform, recently named the leader in WEM platforms by CMSWire," said Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions division. "This is the only platform that specifically targets customers in real-time and enables enterprise marketers to update branding, messaging and offers, simply and simultaneously." Through its different channels, Ionos reinforces airport branding, drives traveler satisfaction, and aims to increase revenue per passenger. At the heart of the Ionos solution, the SDL Tridion platform manages content for both web and mobile applications from a single content source -- in the case of DIA, straight from the airport itself, not through a third party. Ionos operates as the voice of the airport, communicating the airport's brand. This enables the airport to manage and approve content while allowing concessionaires, advertisers and others to provide travelers with relevant content.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

[ Back To Transforming Network Infrastructure's Homepage ]




Featured Blog Entries

What Fiber Mountain's Interop Recognition Means for Our Industry

When Fiber Mountain™ began its journey with a launch at Interop New York last fall, we certainly believed that we had a solution that would make a significant impact in the data center space.

What On-Board Optics Means for Density and Flexibility

This past week I read an article in Lightwave Magazine and another in Network World about the formation of the Consortium for On-board Optics (COBO), a group that seeks to create specifications and increase the faceplate density of data center switches and adapters.

Scaling Hyperscale in an Age of Exponential Growth and Virtualization

Over the past several years server, network, storage and application virtualization has revolutionized the way hyperscale data centers are built by consolidating workloads. The trend has simplified network architecture significantly and resulted in huge cost savings as well.

SDN can be the "GPS" Data Center Networks Need

Almost 30 years ago, I came to the USA to attend college, and in my early years as a student I spent every winter, spring and summer break traveling to different parts of this beautiful country.

How Fiber Mountain Future-Proofs Your Data Center

By now you most likely noticed that one of the topics I focus on continually is the problem data centers face today in meeting bandwidth needs. Until now, data centers were forced to purchase fire-breathing, million-dollar core switches to handle the growing volume of traffic, a solution that is both expensive and inefficient.

Video Showcase